We are a bOUTIQUE BRANDING & CREATIVE AGENCY BASED IN New York and MELBOURNE, WORKING GLOBALLY. STRATEGIC IN APPROACH.

Nini Frenzel
Nini is a creative director, designer, illustrator, and founder of two businesses. Driven by her deep connection to nature, innovation, and sustainability, Nini is able to elevate a client vision and inspire. With spending most of her career in the Europe Fashion world, she not only has an extremely high level of experience but delivers a fresh approach and believes that great design cannot happen without passion and personal commitment. Nini has very strong connections with the best Craftsmanship and producers across the global, allowing Werkstatt Lab to produce the perfect piece for each client.

Justin Frenzel
Justin is veteran of the branding and retail industry. Having worked with some of the world’s most formidable brands, Justin brings deep expertise and experience to Werkstatt Lab and all of their clients. Justin is known as a pioneer in the retail world as he worked for Nike and Mecca, redefining the Brand Experience which today is embraced by companies and agencies the world-over. Justin is renowned in the industry for his strategic acumen, business savvy, as well as his ability to anticipate and deliver upon his clients’ needs. and he loves tennis.